The Healthy Mummy Story
Hi everyone! I am the founder of Zing Wellbeing but I am also the founder of The Healthy Mummy which I founded in 2010.
Zing Wellbeing is a holistic health and wellbeing program and app transforming the lives of over 20,000 women and you can see the program here
But my story started with The Healthy Mummy - so here it is!
I sold The Healthy Mummy business back in 2022 and am no longer connected to it in any way, shape or form, but I spent 12 years of my life 100% dedicated and committed to the brand and the customers and am so grateful for the support I have always been shown and I hope all the customers past and present know how much I LOVE them and all of their support.
But, The Healthy Mummy has changed a lot since I ran it and owned it and it is now owned by a Company called Mosh.
Who is Mosh? Mosh started out as a men's health business created by two guys called David and Gabriel (who are the current owners). Mosh started out selling men's hair loss medical treatments, then went in men's sexual health and then went into weight loss medications (think Ozempic!).
It then recently (2023) decided to start to operate in the female medical weight loss area, under the name Moshy, and went onto to buy The Healthy Mummy.
Mosh bought The Healthy Mummy from a company called Halo (who I had sold it to) and they are now the owners of the business - so this is why you will see promotion around medical weight loss with The Healthy Mummy now.
Zing Wellbeing
But although I have moved on and founded a holistic health and wellness company called Zing Wellbeing, I wanted to share my Healthy Mummy story as I always have lots of people ask me about it and I loved building the business over 12 years and creating a huge community of mums.
P.S as part of Zing Wellbeing I am focusing 100% on the customer, content and community and you can join our pretty amazing women only community here with over 24,000 women in!
And you can see our pretty AWESOME Zing Wellbeing program here which is getting 5 star reviews from 1000's of women who have joined.
And I am also investing in Australian made women's health products and we have just launched our organic and dairy free protein powder which is AMAZING!!
And if you are keen on trying the protein powder or any of our products check out the reviews below
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Prathima Desu- Got ours, really nice with just almond milk and does not leave an after taste.
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Kaia Mus - so delicious! Super creamy and tasty
Very happy! - Jac Burns - Sooooo excited!! Can confirm it is super delicious
- Emma Lowns - the best protein powder I have tasted - well done
The Healthy Mummy story
I founded The Healthy Mummy in 2010 to help mums lose weight after pregnancy and I spent 12 years of my life dedicated to the customers, the staff and the brand. It has been an enormous part of my life.
I started The Healthy Mummy in 2010 when I was pregnant and sold my house to launch it.
I took a HUGE risk to do it and from 2010 to 2017 it was extremely hard yards.
We rented apartments and houses (and my first baby was born in 2010 and my next in 2012) and each year we moved as our rental booted us our because the landlord needed to sell (it was so bad luck!), and I invested all the money we made over that time back into the business so it could grow and so we could give customers what they wanted.
But reinvesting all the money back in meant my family had no saved money and it was pretty stressful - and the bigger the business got the more money was needed to run it (staff, apps, products, working capital etc).
We created so much GOODNESS with The Healthy Mummy - over 1.5 million mums were part of the community and it felt amazing to offer a natural, supportive and community focused way to help women lose weight.
I have always been so customer focused and we did SOOOOO much around the customer and spent so much on shoots, content, customers and making sure the business was AWESOME!
I have so many amazing memories of what we all created and did!
Private Equity Investment
Then in 2017 a private equity firm said they wanted to invest. And although I was super nervous about this - selling half to a private equity firm meant we could buy a house and my family could have financial security after a rollercoaster 7 years and lots of risk.
So I did it.
As soon as I did it I regretted it as things changed straight away with a private equity firm owning half of it.
It was stressful and full on and I no longer was the sole decision maker of the business and it changed the course of The Healthy Mummy business for me.
Then in 2022 the business was sold to another company called Halo and then Halo had a tough time and the business was sold again to a business called Mosh (who now own it).
I don't really want to talk about this time but I will say it was extremely stressful and in 2022 I walked away from a business, staff, customers and a brand I loved so much which was extremely hard but I did it for my mental wellbeing and I chose my own and my family's mental wellbeing over money.
Life after The Healthy Mummy
But now it has been over 2 1/2 years and I have been away from the health space and starting my private support group has reignited my LOVE for this space and what I am passionate about - health and wellbeing for women and all the amazing feedback has given me the courage to start again. (And I cannot tell you how grateful I am for that support as it is a bit scary to be starting everything from scratch).
Zing Wellbeing - health & wellbeing
I have had people ask if Zing Wellbeing is another The Healthy Mummy so I wanted to talk about this.
The Healthy Mummy is a weight loss company for mums and Zing Wellbeing is a health and wellbeing platform for all women.
I am deeply passionate about women's health, food and wellness and I have to follow my passion and do what I love - and this is what I love - and this is what Zing Wellbeing is.
I love helping other women. I love health and I love a broader approach to health and wellbeing.
The Healthy Mummy is very much weight loss and with Mosh now owning The Healthy Mummy they even have a bigger weight loss focus as Mosh also offer weight loss medication.
What is Zing Wellbeing about
Zing Wellbeing is ALL about health and wellbeing and about putting community, support and the customer as number 1.
It is about nourishing your body and soul.
It is about feeling good about yourself.
It is about getting the most out of food, fitness and mental wellbeing
It is about seeing food as medicine and fuel to live a healthier life.
It is about learning about how important the gut is and making recipes to nourish the gut.
It is about feeling energised and full of vitality.
It is about having a platform for women's health
It is about creating content and community for women and women's health issues - from food, fitness, hormones, menopause and mental health.
It is about learning to deal with issues surrounding mental wellbeing and the hugely negative effect anxiety and stress can have on us (I speak from experience).
It is about health, wellness, education, support and longevity
Will it have meal plans? YES.
Will it have exercises? YES
Will it have support, programs, experts on hand and inspiration? YES
And over time it will also evolve and adapt to what you need and want.
And I am also LOVING that I am now working with so many other women again who are helping me to create something pretty different and special for other women to help them feel good and be in their best health possible.
Thank you again for being here and for your support and I am genuinely excited about creating a health (not weight loss) platform for women and women's health.
And you can check out the Zing Wellbeing program here
How is Zing Wellbeing different to The Healthy Mummy?
But we do get LOTS of questions from women asking is it different to The Healthy Mummy and today I wanted to outline how different it is - which I hope clarifies it more if you are reading this and are interested in taking a closer look to what we are doing.
But before I outline the differences - I have also popped below feedback from members of Zing Wellbeing who have come across from The Healthy Mummy and answered this very question on social media last week - as I think it is good to hear what actual members are saying - not just me!
Customers say why Zing Wellbeing is different to The Healthy Mummy
You can also read my story here about why I had to sell The Healthy Mummy.
What makes Zing Wellbeing different to The Healthy Mummy?
Firstly I want to say that when I created Zing Wellbeing I DID not want to create another Healthy Mummy.
I created The Healthy Mummy in 2010 to help myself and women weight in a healthy way after having my first baby - and then my second baby.
I created Zing Wellbeing in 2024 to help myself and other women feel in their BEST health possible by looking at ALL aspects of our health and I wanted this to be physical and mental wellbeing - and to include perimenopause and menopause. I wanted to create a platform that looked at EVERY area of our health and although there are some similarities as there is food and fitness the underlying reason I created both of them is VERY VERY different.
And if you know me from The Healthy Mummy you know I am PASSIONATE about what I do. It was that PASSION that made The Healthy Mummy what it was. You cannot imagine the work and passion I put into The Healthy Mummy and how SAD I was to have to leave it.
Well I tell a lie - as if you are part of Zing Wellbeing - you will see that that passion is ALIVE AND KICKING there and I am giving it my all again and that is what is making Zing Wellbeing come ALIVE and why so many women are now loving it.
My promise to EVERY customer is I will ALWAYS give you my all and I am LOVING doing what I love again and helping so many others.
What are the differences?
1) We are women's health and wellness program and business - owned by a woman, run by women and run for women - we get women. The Healthy Mummy is now owned and run by Mosh which is owned and run by two men who started the business to sell medical solutions to men's hair loss and erectile dysfunction. They later went into the medical weight loss area (think ozempic) and bought The Healthy Mummy to expand this female medical weight loss area under a sub brand Moshy.
2) We are a holistic health and wellness program and cover ALL areas of women's health - from gut health, menopause, weight loss, tummy gat, stress, sleep, anxiety and all areas of women's health. We leave no stone unturned and invest heavily in women's health. The Healthy Mummy is a weight loss company.
3) Our recipes and meal plans are built around the philosophy of food as medicine (with a huge focus on gut health, low carb and high protein) and we focus on education on every recipe about the health benefits of every recipe as well as listing all the macros and calories. We create new recipes all the time and are constantly investing in new content to support women's health. The Healthy Mummy has lots of great recipes (over 6,000) but do not create much new content any more. The Healthy Mummy is also very focused on calories and doesn't have the nutrition benefits on each recipe.
4) At Zing Wellbeing - Meal plans and recipes designed are for women and include menopause plan, vegetarian plan, gut health plan, dairy free plan, anti bloat meal plan, anti inflammatory meal plan, PCOS meal plan, high cholesterol meal plan, mental wellbeing meal plan and hormone balancing to name but a few! The Healthy Mummy has lots of great meal plans too.
5) At Zing Wellbeing, we have invested heavily in group coaching and all members get access to our group coaching sessions as well as full access to all coaching on replay - our coaches include psychologists, life coaches, nutritionists, dietitians, fitness coaches and relationship coaches. The Healthy Mummy does not have group coaching.
6) We have a large focus on mental wellbeing and personal development programs and our focus is to help women feel mentally and physically healthy - this is a large area for Zing Wellbeing and after my own very bad first hand experience with stress and anxiety I am a big believer in investing in this area. The Healthy Mummy do not have mental wellbeing programs.
7) We run regular and new health challenges to keep you inspired and motivated - we focus a LOT of investment in these area with our coaches and content so members are supported and inspired through our health challenges and learn so much from them! The Healthy Mummy run 28 Day Challenges but it is not new content.
8) We have women only private support groups with support and help on hand every day Health, Wellbeing & Food With Rhian The Healthy Mummy have a private support grouptoo
9) And what about products? At Zing Wellbeing we are slowing building up our product offering. So far we have launched an organic and vegan protein powder in both vanilla and chocolate flavour. We have an incredible Wellness Smoothie which is a meal replacement with the highest amount of protein I have ever seen (32g per serve), we have a Diary, a Reflection Journal, a Gut Health Book and have LOTS more in the works! But I have to take it slowly as it is just me investing in the business (I have said no to investors) so as we grow and new members join I put all the money back into to create new products. So the faster we grow, the faster you will have lots of new things :) Plus all are made in Byron Bay and I have ensured they are of the HIGHEST quality possible. You can see them in the shop here
The Healthy Mummy has lots products although lots of flavours and products have been run out as the new owners (Mosh) look to be changing the product line and the offering. And the formulas have changed over the years as it has been bought and sold twice over the past few years which led to formula changes.
10) And lastly, we are a female founder led business and I am the founder and I am 110% passionate about women's health and wellness and am front and centre of the business every day and you can talk to me directly in our private support groups.
I genuinely care about women's health, our customers and I give it 110% every day and if you are a customer you will know that!
I also LIVE the Zing Wellbeing program EVERY DAY, have changed my health and life using the Zing Wellbeing program and I don't think you will find a harder working founder than me - and that means that YOU the customer wins and I am driven every day to work hard for you and make Zing Wellbeing the BEST women's health program EVER!
You can see my health transformation story here
We are all committed to making Zing Wellbeing the BEST platform and program for women's health and wellness and we would LOVE to see you join us
