Why more people are questioning kibble and looking at raw and freeze dried dog food
Just like more people are becoming mindful about what they eat themselves, many dog owners are now asking deeper questions about what is actually inside their dog’s food too.
At Zing Wellbeing we talk a lot about the importance of nutrition, gut health, inflammation, wholefoods and reducing ultra-processed foods for women’s health. And honestly, it made me start thinking more deeply about what we were feeding our dogs as well.
Because when you really stop and look at many commercial dog foods and kibble products, it can be quite shocking.
Many are highly processed, carb heavy, low in quality protein and filled with preservatives, fillers, artificial ingredients and cheap additives. And while kibble may be convenient, affordable and long-lasting, it is often far removed from the fresh, nutrient-rich foods dogs would naturally thrive on.
That is one of the reasons I originally launched Healthy Active Pet (which is a health and nutrition company for dogs that focuses on home made dog food and freeze dried dog food - the company has since been bought by Frontier Pets which is a Aussie freeze dried dog food manufacturer and you can save 15% on their freeze dried dog food here)
As a complete dog lover and someone deeply passionate about health and wellbeing, I wanted to create a platform that helped educate pet owners about pet nutrition and empower them to make informed choices - and make their own home made dog food at home.
Today, while my focus is on helping women improve their health through Zing Wellbeing, I still strongly believe that nutrition matters just as much for our pets as it does for us.
Because more Australians are now looking into raw dog food, fresh feeding and freeze dried dog food as alternatives to highly processed commercial pet foods and kibble.
What is a raw dog food diet?
A raw dog food diet focuses on feeding dogs real, minimally processed foods that are rich in protein and nutrients.
This can include:
- Raw meat
- Organ meats
- Bone content
- Vegetables
- Wholefood ingredients
- Fresh complete meals
- Freeze dried raw dog food
The idea behind raw feeding is simple. Dogs are biologically designed to thrive on nutrient-dense foods that are high in protein and lower in heavily processed carbohydrates.
Many pet owners report benefits including:
- Improved digestion
- Better stool quality
- More energy
- Shinier coats
- Improved skin health
- Better weight management
- Reduced bloating
- Improved overall wellbeing
Of course, balance is incredibly important and raw feeding should always be approached carefully and responsibly. Recipes should ideally be formulated by qualified pet nutritionists to ensure nutritional balance.
Why freeze dried dog food is becoming so popular in Australia
One of the biggest challenges with raw feeding is convenience.
Not everyone has time to prepare fresh raw meals every day or manage freezer space and food preparation.
That is where freeze dried dog food has become incredibly popular.
Freeze drying is a process that removes moisture from fresh raw ingredients while helping retain nutrients and flavour. The result is a lightweight, shelf-stable food that still delivers many of the benefits of raw feeding.
It gives dog owners the convenience of dry food while often using far more premium, wholefood ingredients than traditional kibble.
And importantly, many freeze dried dog foods are much higher in protein and lower in fillers and unnecessary ingredients.
Why I recommend Frontier Pets
One Australian company I genuinely like in this space is Frontier Pets.
Frontier Pets is an Australian freeze dried dog food company focused on ethically sourced ingredients, premium protein and minimally processed nutrition.
They also purchased Healthy Active Pet, which is one of the reasons I have continued following their journey closely and you can save 15% on their freeze dried dog food by clicking on this link
What I personally like about Frontier Pets is their focus on:
- Australian sourced ingredients
- Ethical farming
- High protein nutrition
- Freeze dried raw feeding
- Wholefood ingredients
- Transparency around ingredients
- Avoiding unnecessary fillers and artificial additives
For dog owners who want to move away from heavily processed kibble but still want convenience, freeze dried feeding can be a fantastic option.
And for many busy families, it can be a far more realistic way to improve their dog’s nutrition without needing to fully prepare fresh raw meals every day.
Why this matters on a health and wellbeing website
Some people may wonder why a blog about dog nutrition is appearing on a women’s health platform like Zing Wellbeing.
But honestly, to me it makes perfect sense.
At Zing Wellbeing, we believe wellness starts with what we put into our bodies. We focus heavily on reducing ultra-processed foods, increasing protein, supporting gut health and choosing more nutrient-dense ingredients.
And increasingly, people are now applying those same principles to their pets too.
Because our dogs are part of our families.
And just like humans, nutrition can play a huge role in their:
- Energy
- Gut health
- Weight
- Skin and coat health
- Inflammation
- Long-term wellbeing
The conversation around better nutrition is growing rapidly, both for humans and for pets.
Is kibble always bad?
This is not about judgement.
Every dog owner has different budgets, lifestyles and situations.
Some people fully raw feed.
Some people hybrid feed.
Some people use freeze dried food.
Some use fresh feeding alongside kibble.
The most important thing is becoming more informed and making choices that work for both you and your dog.
Even small improvements to food quality can make a difference over time.
The conversation around pet nutrition is changing quickly in Australia.
More dog owners are questioning highly processed pet foods and looking into fresher, higher protein and more natural feeding approaches like raw feeding and freeze dried dog food.
And while there is no one-size-fits-all approach, becoming more educated about what goes into your dog’s bowl is always a positive step.
Because just like us, our dogs deserve nutrition that helps them thrive.
And you can save 15% on Frontier Pets Freeze Dried Dog Food here
